Our History

Our History

In 1985, established with a true entrepreneurial spirit, Earth Fragrances Inc. was born. The company packaged and distributed 100 % pure oil fragrance in a way that had never been done before. What began as an innovative concept in packaging and distributing fragrance oils, soon flourished into a thriving business. With this new concept, the company began to attract and recruit hundreds of distributors across the country.

Nurudeen Haseeb, co-founder of Earth Fragrances, chose ‘Jinsa’ an ancient Semitic word for gender, as the brand name and the company became well known for having the finest fragrance and essential oils on the market.  Later on, we decided that we should use our corporate name, which is Jinsa Essentials on our website and all of our packaging.

Several years later, Nurudeen began to focus his efforts on his holistic lifestyle and introduced a line of natural bath & body products using natural herbs, Shea Butter and other organic body butters. That was the beginning of Wonderful Oils of the World (W.O.W.) natural body and hair care products.

Having an extensive background in the health food industry has made Nurudeen very particular and some would even say fanatical, about using only the best and natural ingredients in our products – even if it means less profit for the company. Today, all of our products contain the finest Natural & Organic body butters and oils. Our Natural Exclusive line of Fine Fragrances are made of the highest quality oils from around the world. Wonderful Oils of the World created the perfect acronym for us because when people use our products, they always say “WOW.”